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Unlocking Success with Google Partner Status: Everything You Need to Know

In today's digital landscape, having a strong presence on Google is essential for any successful marketing campaign. That's why we've gone the extra mile to achieve Google Partner status and proudly display the Google Partner badge.


But what does it truly mean to be a Google Partner, and why is it such a noteworthy accomplishment? Our Director of Media Services, Brook Schuler, is here to address these burning questions and shed light on the topic. Let's dive in!


1. What is Google Partner status/what is a Google Partner badge?

Attaining Google Partner status means that Celtic has earned Google’s certification to manage marketing products (like Google Ads) on behalf of

clients. It also provides Celtic with additional benefits, such as educational resources and support through Google. The Google Partner badge verifies Celtic Chicago’s status as a Google Partner. However, the best way to verify an agency’s status is to search for them in the Google Directory.


2. How do you qualify for the Partner badge?

To qualify as a Google Partner Celtic had to meet certain requirements:

  • Spend – Requires a minimum spend of $10K USD across all managed accounts

  • Certification – Celtic’s account strategists must be certified in Google Ads

  • Performance – Campaigns must maintain a minimum optimization score of 70%, which is proof of strong management and understanding of how to maximize client performance


3. Why should you work with an agency with Google Partner/Badge status?

Working with a Google Partner ensures that clients are working with a skilled agency partner that is trained and experienced and can help maximize their Google marketing performance.


4. What are the advantages of being a Google Partner for Celtic?

Being a Google Partner allows Celtic to have certain benefits, such as educational resources, support and rewards that non-Partner agencies do not have access to. Recognition as a Google Partner and inclusion in the Google Directory may also lead to new business opportunities for Celtic.


At Celtic, we are proud to hold the Google Partner badge. It represents our dedication to excellence and our commitment to delivering exceptional results for our clients. When you choose us as your agency partner, you can trust that you're working with a team that has the expertise, resources, and support necessary to help you achieve your marketing goals.

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