Building a brand requires capturing the right audience's attention at the right time.
Out of all the available marketing avenues, social media stands out as an exceptional choice for achieving this goal due to its unmatched targeting capabilities.
Specific strategies can be employed to consistently gain more social media followers who actively engage with your brand.
The following steps will help you improve your social media following and increase engagement on your posts.
1. Select the appropriate social media channel based on your audience’s preferences.
Conducting interviews or surveys, utilizing social listening tools, exploring niche groups, and observing competitor choices can provide insights into your target audience's preferred platforms.
Here are a few standout platforms renowned for their effectiveness in increasing your follower count and expanding your online presence:
Facebook: The average American spends 33 minutes daily on Facebook.
Twitter: 53% of Twitter users utilize the platform for accessing the latest news.
Instagram: Reels occupy 30% of the time users spend on Instagram.
LinkedIn: 16.2% of LinkedIn users in the US engage with the platform daily, while 48.5% log in monthly.
TikTok: With users spending an average of 23.5 hours per month, TikTok is the most frequently used app worldwide.
YouTube: Mobile devices account for nearly 90% of all visits to YouTube.
2. Optimize social media profiles to attract followers.
This involves uploading professional visuals, using consistent branding elements, choosing similar handles across platforms, incorporating relevant keywords in your bio, and providing links to your website and other social profiles. Active engagement with your audience is also vital for building relationships and humanizing your brand. Responding to comments, liking and commenting on relevant content, sharing articles, and initiating conversations demonstrate that you value your audience's interest in your brand.
3. Engage with relevant brand profiles to expand your reach.
Sharing their posts and adding meaningful comments can increase your brand's visibility and potentially attract more followers. Additionally, collaborating with micro-influencers with smaller but more engaged followings can help extend your reach and build an authentic following. Micro-influencers often have more influence and trust among their followers. When selecting influencers to collaborate with, consider factors such as audience alignment, engagement rates, reach, and content quality.
By implementing these three strategies, you can effectively build a social media following that actively engages with your brand, ultimately transforming followers into loyal advocates.