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Translating a website into one or more other language can be a daunting task and requires time, patience and an eye for detail. With so many moving parts, it’s easy to miss a crucial step in the process. After developing a website for Ardent Mills, the nation’s leading supplier of flour, Celtic was next tasked with overseeing a translation from American English to Canadian French and English. Throughout the process we followed this helpful checklist to make sure nothing got l

Companies in just about every industry are running leaner and have a more fervent desire than ever to attract potential customers. Jamming out random product promotions without regard to a prospect’s need is obsolete (and ineffective!). Today, consumers want solutions to their specific problems and que searches such as, “I want black leather boots that are waterproof” or “Where can I buy dog flea medicine near me?” or “What are the most cost-effective LED lights for my kitche

Websites with compelling and relevant content give their users real value which is why search engines reward quality websites with high...

Creating a well-functioning website requires a lot of planning. There are so many elements that go into creating a website that taking the first step can feel daunting. A good place to start a website is with a wireframe. A wireframe is to a website what a blueprint is for a house. While wireframes can take shape as whatever makes sense for your project, the standard wireframe is a black and white layout of the sizes, elements, features, navigation and other aspects of a proj

Mobile applications help organizations with customer service, brand awareness, customer retention and more which is why so many are looking to develop apps. But not all are starting with the right strategy. To create a useful app, knowing the problem that is attempting to be solved will make the next decisions easier. Is your app going to be used as a customer service tool? Is it for new clients, existing clients or both? What will your application do for brand awareness? Wit

Our mobile phone dependency is real. A recent study found that the average American checks his or her phone every 12 minutes, looking at...

A stale website could be holding you back from a lot of opportunities, such as landing new customers or providing a thought leadership...

There are countless considerations that go into the initial planning for a new website, but defining site visitors (or users) should be...

Interactive or “shoppable” content integrates photography or editorial and commerce to bring relevant buying information to life for...

It’s more important than ever for digital managers to employ security protection best practices and create a security policy for their...

In 2014, Pricewaterhouse Coopers reported that the 284,000 tradeshows in 2012 attracted 87 MILLION attendees. The trade show business is...

Mobile-friendly websites and mobile optimized websites are two different types of websites. If a website is Flash-based, it falls into...

Celtic received a 2014 Gold International Summit Award for our work on the Lofthouse Cookies website. The www.lofthousecookies.com site...