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For years, artificial intelligence has been considered a pipe dream – a fun topic primarily explored in pop culture. That was until this year, which has been a massive one for the progression of AI. But don’t worry, we promise the robots haven’t taken over. There are plenty of reasons marketers can embrace AI as a tool in their efforts, rather than treating it as a threat. Here’s a rundown of how artificial intelligence can help marketers, as well as some concerns to be mindf

Spring is here, and what better way to welcome the new season than by refreshing your social media content?

Our Celtic Cares program focuses on philanthropy, education, and employee events through entertaining, enlightening, and giving. Recently our theme was Ambition Accepted, where we encouraged our employees to learn something new from Udemy. Udemy is an online teaching and learning marketing place with over 100,000 courses to choose from. As a platform that strives to bring people together, Udemy wanted to take a step further with its new brand. Their new logo captures a univer

BY: Jeremy Hogan, VP Social Content Content calendars help build the foundation for marketing success. Here are three reasons a content calendar helps build a company brand. Ensures cohesive messaging throughout channels Allows for a campaign theme Highlights key dates and events A content calendar creates marketing harmony by simply keeping all the messaging in sync. Social media needs to be relevant to your website, digital ads and other content. By planning out the content

BY: Jeremy Hogan, VP Social Content "We want your attention." That’s essentially what every company is saying on social platforms. But with the overload of information and digital opportunities, being seen is harder than ever. Companies struggle with social media and digital program integration. The opportunity to reach customers through social and digital is great but the practical side of staying on top of the mediums is a challenge. Companies see social media packages as c

Interview with Blair Ciecko, Director of Branding User personas offer marketing teams insight into not only the goals and characteristics of a customer category but provide an opportunity to build empathy as they embark on a brand journey. Five im portant things to consider as you create user personas: Define customer types Dig deep into each mindset Reveal core lifestyle motivators Prioritize the personas Develop marketing messages to connect Understanding the different cust

It’s that time of year again — planning time. But the reality is planning isn’t something that happens once a year. Planning is a...

Every company knows how to pilot new digital initiatives in “normal” times, but very few do so at the scale and speed suddenly required...

It may feel overwhelming at first, but getting started with a Google Ads campaign can be one of the most profitable decisions your...

Along with all businesses right now, Celtic has had to quickly adapt to the strange new norm that is Covid-19. With the office working...

Creating a comprehensive marketing plan can be a daunting task for many CMOs. Both an art and science, planning needs to successfully...

The Monday post-Super Bowl is always a rough one, but what helps us get through our day is chatting and/or debating about our favorite...

Good branding sticks with you— it’s a company’s identity. It’s no wonder 89% of B2B marketers say brand awareness is their most important...

‘Tis the season for festive decorations, gift-giving, sugar cookies, and our personal favorite— holiday ads. As 2019 draws to a close, we...

As a full service agency, Celtic has received our fair share of good RFPs from potential clients. These well-crafted documents provide a great foundation to address the new client’s primary marketing needs with a goal of finding a GREAT agency partner. With open, honest dialogue, clients and agencies can work together, creating outstanding work focused on company growth. Here are five important points to consider as you prepare your RFP. 1. Clarify the Agency’s Role Review yo

Video is essential to showing your brand’s authenticity while delivering key messages effectively to modern audiences. This article is...

In today’s digital world, consumers respond to visual cues. Companies only have 50 milliseconds (that’s 0.05 seconds) to grab a customer’s attention, making photography an extremely valuable tool. Whether it’s capturing a new product or a company’s leaders, photography plays a crucial role in how consumers view a brand’s message. High quality, impactful images can be taken in a studio or on-location, and there is no right or wrong choice when it comes to which route to choose

Video is essential to showing your brand’s authenticity while delivering key messages effectively to modern audiences. This article is the second chapter in Celtic’s “Reel Deal” series dedicated to helping marketers tell their brand stories through compelling video. As real estate agents often say, the key to choosing your perfect home is “location, location, location!” The same rule also applies to shooting videos for your business or product. When customers see visuals of r

Video is essential to showing your brand’s authenticity while delivering key messages effectively to modern audiences. This article is the first chapter in Celtic’s “Reel Deal” series dedicated to helping marketers tell their brand stories through compelling video. Approaching a video project can feel daunting, but it doesn’t have to. There is a place for video with heavy production values, but sometimes a quick, easy, explanation is just what your customer may need to help t

From Google Analytics and Google Forms to Google Maps and Google Photos, there are very few aspects of the digital world that Google hasn’t entered in some capacity. Recently, the company has been working to improve and increase its marketing services for businesses, both large and small. Google Data Studio is a free data visualization tool that allows you to view and organize your data into meaningful charts and graphs. Its functionality is different from Analytics, as it se