Our Blog

It’s that time of year again — planning time. But the reality is planning isn’t something that happens once a year. Planning is a...

Every company knows how to pilot new digital initiatives in “normal” times, but very few do so at the scale and speed suddenly required...

It may feel overwhelming at first, but getting started with a Google Ads campaign can be one of the most profitable decisions your...

Along with all businesses right now, Celtic has had to quickly adapt to the strange new norm that is Covid-19. With the office working...

As the Coronavirus continues to be a serious health threat, companies and associations around the world are struggling with decisions...

Creating a comprehensive marketing plan can be a daunting task for many CMOs. Both an art and science, planning needs to successfully...

The Monday post-Super Bowl is always a rough one, but what helps us get through our day is chatting and/or debating about our favorite...

Meet Celtic’s CEO, Marlene Byrne. When Marlene (a.k.a Mar) isn’t managing the agency or engaging with our clients to develop active...

Good branding sticks with you— it’s a company’s identity. It’s no wonder 89% of B2B marketers say brand awareness is their most important...

‘Tis the season for festive decorations, gift-giving, sugar cookies, and our personal favorite— holiday ads. As 2019 draws to a close, we...

As a full service agency, Celtic has received our fair share of good RFPs from potential clients. These well-crafted documents provide a great foundation to address the new client’s primary marketing needs with a goal of finding a GREAT agency partner. With open, honest dialogue, clients and agencies can work together, creating outstanding work focused on company growth. Here are five important points to consider as you prepare your RFP. 1. Clarify the Agency’s Role Review yo

Video is essential to showing your brand’s authenticity while delivering key messages effectively to modern audiences. This article is...

In today’s digital world, consumers respond to visual cues. Companies only have 50 milliseconds (that’s 0.05 seconds) to grab a customer’s attention, making photography an extremely valuable tool. Whether it’s capturing a new product or a company’s leaders, photography plays a crucial role in how consumers view a brand’s message. High quality, impactful images can be taken in a studio or on-location, and there is no right or wrong choice when it comes to which route to choose

Meet Danielle Vitogiannes, Celtic’s Director of Digital Services. From leading her awesome team in telling our clients’ brand stories...

Video is essential to showing your brand’s authenticity while delivering key messages effectively to modern audiences. This article is...

Video is essential to showing your brand’s authenticity while delivering key messages effectively to modern audiences. This article is the first chapter in Celtic’s “Reel Deal” series dedicated to helping marketers tell their brand stories through compelling video. Approaching a video project can feel daunting, but it doesn’t have to. There is a place for video with heavy production values, but sometimes a quick, easy, explanation is just what your customer may need to help t

Meet Kelly Carver, Celtic’s Media Manager and voted most organized in the office. Kelly’s specialty is getting our clients where they...