Our Blog

From Google Analytics and Google Forms to Google Maps and Google Photos, there are very few aspects of the digital world that Google hasn’t entered in some capacity. Recently, the company has been working to improve and increase its marketing services for businesses, both large and small. Google Data Studio is a free data visualization tool that allows you to view and organize your data into meaningful charts and graphs. Its functionality is different from Analytics, as it se

Meet Jeremy Hogan, Celtic’s social & content director and resident pun master. During his eight years as a Celt, Jeremy has shown a knack...

One of the greatest features of social media is the ability for any person to give a spur-of-the-moment reaction to something happening...

Well, another one’s in the books. Like most of us, we associate the Super Bowl with greasy food, beer, and of course (our favorite), the...

This is an exciting time for marketers as nearly every effort can be measured, providing real-time feedback on the performance of each...

Meet Celtic’s President, Jim Heitzman. Jim oversees all day-to-day operations at the agency, ensuring that client needs are met with the...

There are 2.27 billion active monthly users on Facebook as of 20181. With that many people getting onto a single platform every month,...

Good news, your small- or medium-sized manufacturing business is pulsing along. Sales are up from last year, you’ve got a knowledgeable team of professionals working to grow your offerings, and all in all, the economy is good. If you’re smartly running your business, you know that continually building your brand visibility and customer loyalty takes more than just sitting back and letting them come to you. Most likely, your value proposition five years ago isn’t necessarily t

Translating a website into one or more other language can be a daunting task and requires time, patience and an eye for detail. With so many moving parts, it’s easy to miss a crucial step in the process. After developing a website for Ardent Mills, the nation’s leading supplier of flour, Celtic was next tasked with overseeing a translation from American English to Canadian French and English. Throughout the process we followed this helpful checklist to make sure nothing got l

Meet Lori Defranza, one of Celtic’s art directors and our pasta cook-off champion. When Lori isn’t crafting new ideas for our clients,...

The best storytellers can take difficult topics and make them into more manageable tales. When clients ask us to make heavy subject matter feel light, Celtic strives to tell stories gracefully so that difficult subjects are approachable. When dealing with a tough topic, there are ways to make the content easier to digest: Paint the picture. Visuals help create a world that makes viewers interested in the topic. Through color, design and typography, complicated topics are put

Companies in just about every industry are running leaner and have a more fervent desire than ever to attract potential customers....

More marketers are embracing the value of blogs in the content marketing mix, and it’s not hard to see why. Not only do they help with SEO efforts and social media content, internet users in the U.S. spend three times longer reading a company’s blog than they do on emails from the company. And while blogs may seem to be a better fit for a consumer audience, B2B businesses are more likely to use blogging than B2C businesses. For many industries, the biggest challenge is the

Selling solutions can prove difficult if your audience doesn’t realize there’s a problem to begin with. This is especially true of...

Websites with compelling and relevant content give their users real value which is why search engines reward quality websites with high...

Creating a well-functioning website requires a lot of planning. There are so many elements that go into creating a website that taking the first step can feel daunting. A good place to start a website is with a wireframe. A wireframe is to a website what a blueprint is for a house. While wireframes can take shape as whatever makes sense for your project, the standard wireframe is a black and white layout of the sizes, elements, features, navigation and other aspects of a proj

One challenge facing a number of B2B marketers is how to effectively portray the personality of the brand. For industries like...

Mobile applications help organizations with customer service, brand awareness, customer retention and more which is why so many are looking to develop apps. But not all are starting with the right strategy. To create a useful app, knowing the problem that is attempting to be solved will make the next decisions easier. Is your app going to be used as a customer service tool? Is it for new clients, existing clients or both? What will your application do for brand awareness? Wit

The number of ads people see, hear and read in a day is only growing. Some estimate the average American views 4,000 to 10,000...

As an emerging company launching a revolutionary offering in the food production industry, your No. 1 goal is to sell, sell, sell. You have the opportunity to spotlight your product at one of the industry’s largest food trade shows. Marketing dollars are extremely limited so is this the right way to allocate a chunk of that money? And if yes, how do you make the biggest splash? Consider this: According to CEIR: The Role and Value of Face to Face, 92 percent of trade show atte